Top Four SEO Optimisation Tips to Help You Improve the Ranking your Website
Search Engine Optimisation (SEO) is a multifaceted and highly complex process that has a lot of aspects to it. To have a strong web presence, you need to effectively utilize the best off-site and on-site SEO techniques. Hiring the services of an SEO company can help you to navigate this complex area, and they can also equip with knowledge to help you get the best from your search engine practices. Here are four major seo optimisation tips that you can use to improve the ranking of your website.
Choose the Right Keywords
Keywords are the foundation of search engine optimisation. They are fundamental to an SEO campaign and are the primary tools in a website owner’s toolbox. By choosing the right keywords for your products and optimising your website for them, you certainly increase the number of visitors to your site, and hopefully increase your sales.
Before setting up your site, draft a list of keywords that your products well and which can be used by the searchers in reaching your site. You can use one of the best seo tools available to determine how often a certain keyword gets searched, how competitive it is, and which websites are ranking for it. Google AdWords is generally the best seo software you can use to determine the major keywords people use on search engines. Finally, pick out 3 to 4 most relevant ones out of the list and include in the main content of your site and also in the titles, Meta tags, side bars and headers.
Write High Quality Content
The content of your website will play a significant role in your search engine ranking. Ensure that your content is of a high quality and is up to date. Search engine love fresh and unique content, and they will reward you with a strong web presence. Give your article a short and sweet title. The title should have 40 to 65 characters with the primary keyword present in it. Write a relative Meta description to explain what your article is about. The Meta description should be between 130 to 150 characters in length. Incorporate header tags (h1 tags) on each page. The range is from h1 to h6. Use your main keyword in the h1 tags. Search engines will give a high priority to anchor texts, so you should use your primary keywords here.
Build Your Links Wisely
Get links from relevant sites and concentrate on quality rather than quantity. Note that some search engines can penalize you if you use many irrelevant links. Organic methods of linking building are blogs, social media sites, newsletters and the creation of videos.
Use Optimised Images
Another method of how to improve seo is by using optimized images. Currently, search engines have started to serve up a lot of images in their results. The images are shown in the results based on keyword. Therefore, it is essential you consider this when adding images to your site.
Good search engine optimisation is important for all online businesses. With a good knowledge of the above seo tips and tricks, you can certainly improve your online presence.