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Search Engine Optimisation

Top Four Search Engine Optimisation techniques for 2014

Search Engine Optimization (also known as SEO) is the process of improving the visibility of a website or a web page in search engines. Everybody wants their company to be ranked first in search engines, so that they get more visitors, and hopefully more customers. However, with the complexity and rapid changes in SEO, you might find it difficult to know what search engine optimisation techniques and practices will help you drive traffic to your website. Here are some tips and tricks to help you rank high in modern search engines.

Build Links Intelligently

To improve the visibility of your website, you need to utilize the best seo link building techniques. Picking quality and appropriate links is the key here. Linking to a top ranking site, such as Wikipedia with a PR7, is very beneficial since the algorithms that modern search engines use will indicate that your site is very essential. Your blog is also awarded a proportion of their PR value. Where possible, link to a .gov or .edu websites, because they are highly valued by the modern search engines. You can easily determine the best .edu sites by entering the query term: inurl: .edu/forum in the Google search box. You will certainly get a list of educational establishments with forums in which you can participate, and subsequently get linked to.

Improve Your Content Creation Techniques

When users conduct a search on search engines, they are looking for answers to specific questions, and the modern search engines want to provide them with the best, most relevant answers possible. If you produce a useful and relevant content, you will certainly rank better in search results. To ensure you produce a search engine friendly content:

Write interesting and descriptive articles.

Avoid using duplicate content from other sites.

Give your article a short and sweet title. The title should have 40 to 65 characters with the primary keyword present in it.

Write a relevant Meta description to explain what your article is about. The Meta description should have about 156 characters in length.

Maintain your Keyword Density ratio to avoid penalties such as Google Algorithm penalties.

Use the keyword in the first paragraph so that search engines will know that the content is relevant to the title.

Use heading tags such h1, h2 etc to make your content easy to read.

Use an SEO friendly URL, and it should be relevant to the content.

Highlight the Keyword with strong or em tag to increase its visibility in the content.

Use Press Releases Wisely

Issuing press releases relevant to your site can help to improve the site rankings. This is because they can allow you to get links from trusted media websites and get exposure in news search sites. However, you should only issue a press release when you have something remarkable to report, otherwise you will not get a favorable ranking.

Make Your Site User Friendly

User experience and site usability are two important aspects, as search engines like Google use them to determine how people interact with websites, and this enables them to establish the quality of the site. Therefore, it is imperative you ensure that your website is easy to use, navigate and understand, delivers remarkable content and provides direct, relevant information. A good website design will allow users to have a positive experience on your site, and they are more likely to share, bookmark or revisit it again.

These are just some of the best tips and tricks to help you improve the visibility of your site. However, it is important you contact a respectable SEO company to help you implement these techniques and also provide you with more effective tips of how to seo a website.

Professional SEO Services are essential in this digital era. Having a good web visibility is vital for any business to enhance their market potential. Unfortunately, the internet is flooded with less than optimal services. It is hard to sort through all these low quality services to find one that will offer you the results that you need. A reputable search engine optimization agency can help you solve this problem so that your site enjoys a high page rank.

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